1) 35% of parents reported greater willingness to buy an e-book if it has enhanced features (30% increase from 2014).
2) In 2014, parents of kids 2-5 expected to pay $9.35 for a children’s ebook, $11.12 for a children’s print book, and $6.34 for a children’s app. This is an almost 200% increase from 2013.
3) In 2013, the parent selected new ebooks for children almost 90% of the time, with the child selecting just over 10% of the time. In 2014, it’s close to 50/50.
The above is a snapshot from a very recent study by PlayCollective and Digital Book World. You can see the rest of it here:
My thoughts about the topic:
There is still some consumer confusion about what an e-book is vs. an app, largely because there is often a business need to categorize products that in reality fit along a spectrum of interactivity. Kids don’t care much about the product categories. Parents care whether it’s a book or a game, because it helps them figure out how the product fits into their priorities. Businesses care mainly because of how they are structured internally.
The perceived value of good apps seems to be catching up to the cost of making them, though there is still a huge gap.
And the perceived value of a good story, regardless of the medium, is heartening, partly because I love working on products that are built around stories.