The Producers Guild of America is officially adding Transmedia Producer to the Code of Credits for New Media.
From the entry:
A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms: Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist. These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.
A Transmedia Producer credit is given to the person(s) responsible for a significant portion of a project’s long-term planning, development, production, and/or maintenance of narrative continuity across multiple platforms, and creation of original storylines for new platforms. Transmedia producers also create and implement interactive endeavors to unite the audience of the property with the canonical narrative and this element should be considered as valid qualification for credit as long as they are related directly to the narrative presentation of a project.
This is a modest but important step toward officially recognizing where the entertainment business has been heading for some time. The major blockbusters across all media — film, television, gaming, music, and the rest — have been transmedia affairs, though the term transmedia has not necessarily been used.
In addition to the Transmedia Producer credit, I expect to see an increase in job opportunities relating to transmedia storytelling.