A couple of choice tidbits I pulled from this interview from Gamasutra.
The main goal, says Howe, is to break new ground. “Co-creating and retrofitting IP” across media, as he describes it, is something that hasn’t happened in a large or visible way yet. As Howe says, normally when a game ties into a comic, movie or TV series, it’s directly derived from it, not created simultaneously. “If you conceive something from the get-go to be transmedia, to be platform-neutral, you know your chance of success is going to be greater that way,” he asserts.
“What’s fantastic about this strategy is, if we get it right, we’ll figure out ways for people to consume those characters and stories across multiple platforms whenever and however they choose to,” says Howe. “It’s an always-on world we’re living in, and that’s exciting to us. Dynamic, immersive experience is critical to future storytelling.”
It’s a good interview and worth a read, especially for fans of Syfy, even though phrases like “consume those characters” brings to mind various acts of consuming characters scifi-style, such as the T-Rex in Jurassic Park consuming the lawyer in the bathroom or Jabba the Hutt threatening to consume his court jester Salacious B. Crumb. But that might not be what Howe meant.