Popular TV series Super Why, already spanning media with apps, web content, books, and merchandise, is launching a live tour called “Super Why Live.”
The TV series already pretends kids are involved by talking directly to them and asking them questions. In the live show, that element will no longer be pretend.
The article also spends time on a new cereal licensing program between Super Why and Post Alpha-Bits. Super Why an example of a children’s property that’s built up a big enough that other companies want to partner in order to revitalize their own brands.
While it’s a bit odd that the article is about these two deals, they are two interesting pins on a larger transmedia map.