I’m a published children’s book author with 3+ years in publishing and 10+ years as a specialist in youth-focused virtual community and online marketing.

Expertise:

• Developed transmedia entertainment properties for kids and teens
• Online marketing techniques and practices (SEO, WOM, grassroots, viral)
• COPPA, CARU, children’s privacy and safety
• Built and managed teams as large as 30, including designers, editors, web developers, and online community staff
• Extensive social media user and strategist
• Tons of hands-on experience, from building and maintaining drupal communities to creating and running marketing campaigns

Examples:

• Created epic fantasy property called Kaimira, including five-book deal with Candlewick Press and Walker Books & “360-degree development deal” with BBC Worldwide
• Managing Director, Interactive for a branch of Thomson Corporation
• Developed MMOG story bibles for a Toronto-based nonprofit
• Contributed a chapter on “kids and digital ownership” for Settlers of the New Virtual Worlds
• Developed online safety e-learning modules for schoolteachers
• Regular conference speaker on “kids online” topics
• Performed online community consulting for Fox Kids Online
• Editor for the Online Directory Project
• Online privacy (COPPA) consulting for Back Yard Jungle, funded by the Corporation for Public Broadcasting
• Director, summer computer camp for kids
• Published “kids online” articles
• Judge, Digital Communities category, Prix Ars prize
• Judge, Fantasy / Science Fiction category, 2007 Cybils award