Mischievous Twins Now In 50 Countries!
Chicago, IL August 28, 2007 – Edgar & Ellen® are using their secret weapon, kid-inspired content, to gather broadcasters and licensees around the world. The twin pranksters recently added MBC3 covering 26 new countries in North Africa, Levant and the Gulf, as well as Nickelodeon, the world’s most widely distributed kids’ channel.
This fall, Edgar & Ellen will launch via Nicktoons Network in the US and Nickelodeon in the UK, followed by international roll-out throughout Europe to France, Italy, Netherlands and Scandinavia. Beginning in 2008, the series will launch in 17 new territories across Asia Pacific, including Australia, New Zealand Korea and Singapore.
Viewers will finally see just how wildly creative the twins can be as fans inspire 10% of the content and receive full credit. Every episode contains a short-form cartoon that is inspired by their global fans via www.edgarandellen.com. The twins, in the most startling trick of all, break through the screen barrier and address their fellow pranksters by name.
While many companies struggle to incorporate user-generated content, Edgar & Ellen is pioneering a multi-layered approach throughout its storytelling. The mischief-makers reach audiences through multiple platforms simultaneously. Avid fans in scores of countries read the books and create content online
The Edgar & Ellen series will be screened at MipCom Jr. To learn more about the Edgar & Ellen property and international licensing opportunities, please contact Susanna Pollack at susanna.pollack@starfarmproductions.com, for television distribution in Europe, Ed Galton at Cake Entertainment, egalton@cakeentertainment.com, and for US licensing opportunities, Lisa Marks & Associates, Inc. (LMA) at LMarks@LMA-Inc.com .
Background Information
Edgar & Ellen®, for ages 6 to 12, are pranksters extraordinaire who crave outrageous fun. The Edgar & Ellen animated series is produced by Star Farm Productions and Bardel Entertainment in association with YTV. It will air on Nicktoons Network US, YTV Canada, Nickelodeon UK, Nickelodeon International, MBC3, Noga, Nickelodeon NZ, and ABC Kids Australia. This multiple media phenomenon also appears in a six-book series with Simon & Schuster Children’s Publishing and as a thriving online community at www.edgarandellen.com. Enjoy the ride and savor the inevitable consequences when each of Edgar & Ellen’s plan backfires!
Star Farm Productions® creates entertainment the way today’s digital generation consumes it. Star Farm merges user-generated content with mainstream multiple media. Partners include Nickelodeon International, Simon & Schuster Children’s Publishing, Scholastic®, Activision®, Mattel® and other global leaders in the family market.
Nickelodeon is the most widely distributed kids’ network in the world and the only multimedia entertainment brand dedicated exclusively to them. First launched in the US in 1979, Nickelodeon today consists of 35 channels, 19 branded program blocks, 10 mobile TV channels, 33 web sites plus TurboNick, Nickelodeon’s broadband video service in Australia , the US and UK. Most recently Nickelodeon US launched Nicktropolis, a virtual community playground, in January 2007. For more information, see www.nickelodeon.com
For more information, please contact:
Colleen Fahey, SVP Audience Development
Star Farm Productions LLC
colleen@starfarmproductions.com
Phone: 312-226-7130
Tags: edgar & ellen, kid-inspired content, UGC, user-generated content
